Would you like to pitch for our MA show design and branding?
If you do, here is how. After today’s meeting we all (those who attended) have voted and agreed upon that our show will be called JUICY.
We want the design to portray the diverse and multi-cultural aspect of our cohorts. The ideas should reflect on how we as the fresh graduate will MORPHED into quintessential visual communicators, contributing our creative juices to the industry.
The tone of voice should be punchy and vibrant. Like the FLUX out of electric cable, the design should burst with energy and colours. Tongue on cheek almost!
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IDEAS ON THE TABLE
Initially when JUICY was suggested to the group, we were discussing on the idea of different kinds of colourful, vibrant and exotic fruits. A good analogy I suppose is cocktail drinks: colourful, exotic and POTENT!
This is a good idea to start with. But do come up with your own interpretation reflecting the theme and concepts. Who knows but your idea COULD be better.
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CRITERIA
We need you to look at two different aspect of this design exercise.
1. Ratio of an A4 or A3 poster of your fabulous design which will later be blown up to A2 size, if chosen. Information like the venue date and time should be included. If you don’t know what are the information, MAKE IT UP! We can always go back and alter it.
2. We want to see how you are going to apply your concept and design to the branding of JUICY. For example letterheads, invitation card, programmes, flyers, mailers, name tags, paper napkins, banners, badges and the list goes on and on and on. Who knows, maybe you even want to come up with coordinate dressing codes, t-shirt and even what kind of cups we are going to use during our exhibition. Ofcause you don’t have to do all the listed above but we want to see how your winning poster design can be translated onto other products in the show.
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SUBMISSION
We would like you to post your winning design onto the blog. Therefore I would recommend you to upload your work in A4 websize (72 dpi) jpeg, pdf or png.
For example you may have 2 documents uploaded onto the blog. One with the poster design and the other will be your branding.
It will be wise to create your work in large printsize (300dpi) and then size it down for the submission. If your design is chosen, it will saves you the trouble of doing it again! Make sure it is editable so that we can minor tweek it if nessacery.
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DEADLINE
The submission of your brilliant ideas will be on the 15th of JUNE. That will be in two weeks away which gives you plenty of time. We don’t expect you to come up with 5 million items but atleast one finished poster and a few ideas of the branding of JUICY.
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PRIZE
This is the best part. Apart from your design going up live which is fantastic for your portfolio, the winner will walk away with a bottle of an expensive wine. If we get more sponsors, you may be getting more! Who knows you might get a SHINY NEW BMW if we manage to get BMW to sponsor us. WHO KNOWS!!!
So let your creative juice flow. Go wild, go mad, be fabulous. The world is your oyster. GO GET THEM TIGERS! RRRRrrrrrrr….
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4 comments:
This is a repost of James write up of the MA show design brief. Please refer any questions/comments to tofu if you need. Looking forward to seeing some fab designs.
if really has to be juicy the title, then please really better without any colours at all otherwise we look like fruits sellers or patisserie and we are not, are we? lets try to keep it plain and simple
I do like the type/boldness of the juicy title that james made, but I am very interested in seeing something not plain and simple as well. no, we are not fuit sellers, but i do think that colorful, growing, vines, jungle, fruits, exotic colors with textures and blends of flavors would be very eye catching. I think it might be too easy to go plain and simple for the whole design. I would say not to let too many comments influence the designs that people are working on and the reason why we put the brief up was to attract many designs that we could vote on as a group. so please design based on the brief using all your creativity and all the colors your little heart desires if thats what you would like to do.
Thanks Cat for posting the brief on the main page. So far a few people seems interested in producing something.
friut seller..... ummm... i don't think so. It is easy to fall in the cheesy catogary of fruit but like i mention on the brief.. it is just the an idea.
Simple can be eye-catching too. So really, it depends how you interpret the word and idea. I think juicy is a rather good word to start with. Juicy can also be sexy and provacative.
will be interesting to see other's idea.
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